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Associates

Drew Wylie works with a range of expert Associates to provide the best, and most current advice for clients.  Our current Associates include:

Heather Stewart, BA, PGDip – is a professional fundraiser with over 18 years experience gained working in arts and heritage, social enterprise, the voluntary sector and higher education. With a reputation for delivering ambitious fundraising targets, she has extensive experience of developing, managing and implementing fundraising strategies for a range of organisations. Heather has the ability to think creatively to identify fundraising opportunities and has successfully raised income for a range of organisations, including National Museums of Scotland, Little Sparta Trust, and Edinburgh Napier University. Her specific areas of expertise include: • Fundraising Strategy Development • Project Development & Proposal Writing • Major Donor Fundraising • Trust Fundraising & Sponsorship • Training, Staff Development & Mentoring.

Heather’s key skills include an extensive knowledge of philanthropy in the UK, and specific experience of working with senior management and Board members, making recommendations on fundraising, governance and income diversification in order to ensure organisations have a secure funding base. She is skilled in both developing and managing projects in order to optimise funding potential and has successfully raised income from trusts, individuals and the corporate sector. With experience of recruiting and selecting staff, I provide mentoring and training to support fundraising.  Heather recently worked with Drew Wylie on a project that secured £0.5m. of capital for a new arts centre scheme.

Heather has worked as Development Manager for both National Museums Scotland and Napier University.

Mona Hashem – Mona is an honours graduate of Temple University in Philadelphia, USA in marketing and international business.  She has worked on research projects across a range of sectors, including culture, heritage, tourism, and food. Current work includes a Drew Wylie project to map the cultural and creative industries for an Enterprise Partnership, involving online survey and analysis.  She also carries out research for the Premium Roll Company, creating and analysing a database of customers, conducting research with them and providing analysis on trends in business. Prior to this, Mona did work with The Audience Business (now Culture Sparks) on evaluations for several large scale funded projects such as Edinburgh Festivals Innovation Lab.  From 2004 – 2010, Mona worked at RGA Consulting Ltd. on a range of projects in tourism, heritage and hospitality for clients in the public and private sectors.  Before RGA, she worked as a marketing analyst for Nestle USA in the New York Market.

Her understanding of the cultural and heritage sectors has been gained through research on a range of projects.  Working with Andrew, she developed a tourism strategy for South Ayrshire. This work involved large scale research and consultations across a range of stakeholders in the tourism, cultural, heritage and sports sectors. Other examples include an options appraisal for the development of a new Harris Tweed Visitor Centre which involved visitor and non visitor research as well as sector consultation and focus groups and a feasibility study for a visitor centre for the Battle of Prestonpans.

Mary Ann De Vlieg – MA DeVlieg is a consultant specialising in international cultural collaboration, cultural policy, arts mobility, arts & human rights. She is a frequent evaluator for the European Commission’s DGEAC cultural grants and REA, the Commission research grants, as well as evaluating multi-annual international collaboration projects for the projects themselves, such as for the Korean Arts Management Service and the Finnish Dance Information Centre. She has conceived, edited and commissioned numerous publications on international collaboration and exchange such as the Co-Production Manual (IETM: J Staines and S Travers) and was a contributor to the Chinese edition of the Europe-China Cultural Compass.
She has been working intensively and continuously since 1994 with cultural operators in the MENA region, first in her role as CEO of the largest professional international network for contemporary performing arts, IETM, where she jointly organised numerous cultural initiatives with local organisations and since 2010 focusing on protecting and defending arts and culture workers’ human rights in the region. She has also mentored several young women in the MENA cultural scene, served on various Boards of MENA cultural initiatives, co-founded the Roberto Cimetta Fund for Arts Mobility in the Mediterranean and was a co-planner for the recent conference ‘Artists Against All the Odds’ in Beirut in May 2016.
Mary Ann is a frequent speaker, group facilitator and moderator on the international level; conceives courses and teaches on international cultural collaboration. She chaired and advised the inception of the Japan Foundation’s Performing Arts Japan Europe Fund (2006-2010), EU working groups on ‘Arts-Rights-Justice’ and ‘Creation and Creativity’, and represented culture on the EU’s High Level Reflection Group on Student and Youth Mobility. Mary Ann has a M.A. in European Cultural Policy and Management, University of Warwick, UK 1993-1994. Her reports and evaluations include: “Fertile Ground – Evaluation of Kedja 2012 – 2015”; “A Strong Ripple Effect: Evaluation Korean Arts Management Service, Finnish Dance Information; and “Towards a Renewed Interest in Arts and Human Rights – Parts One and Two”.

Fatin Farhat – is based in Ramallah and is a regional expert in cultural policy and evaluation. Fatin worked as part of the Drew Wylie team that carried out the Drosos Foundation review, carrying out field work in Jordan, Egypt and Palestine. Just prior to this she worked on policy development in Lebanon, Jordan and Tunisia for the Med Culture Project. She has worked with FilmLab: Palestine, the Palestine Observatory of Culture since 2014, and is also currently working with UNESCO – Paris on cultural policy and mapping. Fatin worked with the Ramallah Municipality as Director of the Cultural and Social Affairs Unit between 2009 and 2015, managing and developing the municipality’s social and cultural infrastructure and campaigns.

She has carried out a range of research and evaluation in Palestine, working for the European Cultural Foundation, Al Marred Al Thaqafi (Egypt), and the Danish Centre for Cultural Development. Fatin is a member of RAWA – Creative Palestinian Communities Fund, USA/Palestine and the Arab Cultural Policy Group – The Cultural Resource, Cairo Egypt. Fatin was awarded a PhD from the University of Hildesheim for a thesis exploring the role of art in empowering displaced communities in Syria, and a MA in Middle East Studies from the University of Exeter.

Laura McBeth – provides expert consultancy on market assessment and marketing planning.   She impressed Drew Wylie with her recent work that transformed the marketing plans and delivery of the Berwick Film & Media Arts Festival based on a rapid and successful period of market research.  Laura has over ten years of experience of working with arts, heritage, not for profit, fine art, publishing, and destination marketing.   Her ‘listen, think, act’ approach complements that of Drew Wylie and and her experience of the whole marketing mix means she provides analyses that translate into effective action.   Finally, Laura’s belief in the importance of content in marketing campaigns aligns with the needs of many of our clients, where communicating the creative process and artistic vision is of central importance.

Morag Ballantyne – expert consultant, facilitator and mentor in the arts and creative industries.  Morag  is an experienced mentor: mentored for the Arts Marketing Association for ten years and, previously, for Business Link East Midlands 2008-2011. In 2008-09 accredited in Action Learning (Institute of Leadership and Management) and holds First Class Certificate in Business Mentoring and Coaching from University of Northampton.  Morag has recently completed a three year project leading Creative Industries Development for Creative Northants eading the transformation of Creative Northants to reconfigure it in an economic development context as a strategic and development agency dedicated to the jobs growth and economic prosperity of the creative and cultural industries in Northamptonshire. Over the last 18 months has delivered strategic and transformational business advice and guidance to over 100 creative businesses leading to increases in their innovation, sustainability; significant organisational review and business development and sales.

Over 2012-13 Morag designed and delivered a creative industries mentoring programme for creative industries businesses for Creative Leicestershire. This was delivered over a nine month period and included intensive theoretical training and ongoing mentoring support. Morag also recently designed and delivered an Action Learning programme for senior dance artists and businesses for Dance4, the internationally focused regional dance agency for the East Midlands.  Other mentoring programmes include the Almeida Theatre and a bespoke project for Northampton Theatres Trust, designing and delivering an intensive bespoke mentoring and professional development programme for the Marketing and Press Manager and Marketing and Sales Manager.  Morag recently worked with Drew Wylie to broker and negotiate University of Northampton involvement in a new creative industries and galleries initiative.