Cultural value in very rural areas is seen differently. It becomes less associated with the people that live there, and more with the place – a carry over from romantic notions of landscape and the countryside. It is too often seen as less about development and moving forward, and more about preserving ways of life – a visitor experience and reminder of what once was.
Cultural value can also be assessed by the institutional frame in terms of how much has trickled down from the urban cultural powerhouses. How many artists have been in residence, or what touring product has visited a particular area? By positioning cultural value differently in remote and rural areas we run the risk of missing out on the potential benefits of digital development. Our assumptions that fast broadband and digital production techniques will empower non urban production and creative employment will come to nothing if we continue to look at rural culture through a different lens.